Brand Strategy in London

Ed’s joined-up approach to brand strategy keeps your brand working in harmony.

Your brand strategy won’t just appear in a puff of smoke.

Every brand strategy is a mash-up of ideas, skills, hopes, dreams and, more often than not, years of planning. I work as a consultant on brand strategy with organisations of all kinds in London, in Europe and beyond to develop brand strategy. Whether you’re building a brand from scratch or breathing new life into an established one, I can help. Some of the brands I work with start as no more than a gleam in someone’s eye. Others are well-known but need help to remember or redefine their who, what and why to keep them on course.

An objective eye

It’s hard to have complete clarity when you’re close up to the coalface. Working with a brand consultant gives you an expert outsider’s point of view on your business. There are three stages in developing a brand strategy: discovery, creation and delivery. The discovery stage is all about getting under the skin of your brand – understanding what is at its heart, what it stands for, where its going and who it’s for. It’s easy to get lost in the subjective detail, so I’m here to be an objective eye. You’ll find I ask a lot of questions, and I listen hard to your answers.

Finding the red thread

From initial discussions and workshops, I’ll absorb the findings and find ideas that are the red thread that runs through everything your brand thinks, says and does. The creation stage involves decoding this and building a simple, clear and powerful story for your brand strategy. This builds a clear picture of your brand – staring with vision, mission and purpose, moving on to personality, tone of voice and brand expression.

Visual and Verbal Identity

These two elements are two sides of the coin I’m also happy to brief and work with creatives and designers to bring your brand to life in a visual identity or communications. At the end of the process, you will get a practical and usable brand guideline that can be applied to everything your brand does, including all your comms inside your organisation and in the wider world. I can also help you define your key messages, so they align with your brand strategy and tone of voice.

Brands are complex beasts…

…so this isn’t a process that happens overnight. That said, I don’t believe in hanging around; on average the process takes three to four working weeks (which may be spread over six to eight weeks to allow for briefings, workshops, development, presentations and stakeholder feedback).

If you’d like to chat about how I can help you develop your brand strategy as your brand consultant London or elsewhere, please get in touch.

Click on the logos below to find out more about some recent brand strategy projects.