About

I’m a senior strategic freelance copywriter, brand writer, creative director and head of verbal identity. I started out in agencies as an advertising copywriter, before moving on to build broad experience and deep expertise at various independent and international agencies.

Consultancy

In 2007, I set up my own consultancy, working closely with clients and agencies. My approach is best summed up by novelist Iris Murdoch's view: “Without words, how can one think?”. My work covers copywriting, tone of voice development, brand strategy and brand naming. I’ve created brands, campaigns and copy for clients in most sectors and pretty much every medium, led by the power of words. 

Eclectic experience

Over the last few years, I’ve become a specialist in luxury automotive brands but have also turned my pen to many other projects and sectors. These include everything from brand development for a leading kitchenware brand to creating a fintech app, and from branding for a luxury jet charter company to positioning the first Yorkshire whisky. Along the way, I’ve also worked with a Czech beer and a Luxembourg-based financial services for UHNWIs.As well as established brands, I’ve worked extensively with start-ups to build their brand positioning, tone of voice and communications strategies. 

Awards

My work has won a shelf full of awards and nominations from the Campaign, Cannes Lions Direct, Caples, D&AD, DMA UK, Epica, The Marketing Society and the Smart Awards. I’ve judged at D&AD, Campaign awards, the DMA and ISP.

Creative Writing

When I’m not writing for clients, I’m thinking about it, devouring books or creating poetry and fiction. You’ll often find me in museums and galleries, but I look for, and find, inspiration everywhere. I’m a board member of writers’ organisation 26 - promoting a love of words in business and in life. I’ve taken part in a number of projects including The 26 Steps, 26 Prints, 26 Armistice 100 Days, 26 Leaps and 26 Trees. In 2020, I’ve run three 26 Flashes projects on Instagram, edited Dear 26 and taken part in 26 Weeks and A Common Place. I was nominated for Project Writer of the Year in 2017.

26 Armistice 100 Days, in partnership with IWM, was nominated for D&AD’s Writing for Design category and won the Drum Design Awards Writing for Design category in 2019.

2020 has seen me involved as a writer in A Common Place with Eames Fine Art, Dear 26 (as editor and writer) and 26 Weeks.

You can see my full CV here.