Testimonials
Here's what some of my talented clients and colleagues have said about me and my work.
“We’ve been really happy with the level of thinking and support Ed has brought to the project [brand positioning & TOV]. He has been fantastic to work with and brought great intelligence to the development of the leisure brand.”
“Seriously loved working with Ed. A tune up was required to Crunch’s brand and Ed grasped it perfectly with a process that was effortless. What we have now will take us forward with the clarity and exuberance that our business deserves.”
“Ed helped us turn a lot of research and insight about our organisation into a simple, meaningful narrative. Asking challenging questions and bringing an outsider’s view to the table, he cut through the noise and unpicked our DNA. He uses language emotively, and was able to reflect both the big picture and the subtle details, bringing a new energy to our brand. A pleasure to work with and would highly recommend. Thanks Ed!”
“Ed writes beautiful endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop.”
“We hired Ed to help us re-define our core company messaging and provide guidelines for our tone of voice. The project included a workshop which was really well structured and did a great job at pulling out the key messages that our team use and need to communicate. From this Ed worked closely with us to produce messaging that worked best for us. He’s a pleasure to work with and always reliable and efficient with timelines. Creatively speaking he was able to tune into the essence of our company culture and values very quickly, picking up on the behaviours of the team and turning this into concise, people-focused messaging.”
“Ed is a great listener. He quickly extracted value from simple conversations across the business and articulated them into our brand proposition and tone of voice.”
“Ed has a rare talent with words. His passion for elegant discourse comes across throughout: from a simple conversation to any piece of written content he produces. Add to that solid business know-how and heaps of experience and you get a strategic partner that always brings sparks to the project.”
“Ed is an exceptional copywriter and was a key member of the creative team who worked on the brand refresh at audio network. Right from the off, Ed got to grips with the essence of the brand and its values and he was a pleasure to work with from start to finish. The tone of voice and brand personality workshops he ran were a vital part of the journey we went through as a team and they ensured the entire company were fully bought into the brand refresh. I hope I can join forces with Ed again on future brand projects and would fully recommend him.”
“I really enjoyed working with Ed in building the brand for Gaggel. As a start-up in the archaic and slightly boring industry of insurance, we really wanted to get the message across that we had a fresh and innovative approach. Ed brought that out in the style of communication and language used in our website and brand book. Whether you have a start-up or you what to rebrand an existing business, Ed is your man.”
“Ed really understood what we needed in our web site revamp. He is a good listener, brought a sense of humour and a lightness of touch which was much appreciated and delivered on time and within budget even though I think we were a bit high maintenance due being unsure of what we wanted. Def recommend him.”
“Ed’s work on pinning down our brand essence and helping us to develop our brand book has been invaluable. His approach cuts straight to the heart of an issue, through a creative and challenging process. Ed has a wealth of experience, and a network of contacts that together offer a solution to any business problem that you throw at him.”
“Ed has a deep understanding of brands and, crucially, how they are evolving in the increasingly fragmented marketing landscape. His craft skills are a pleasure to peruse and he writes with confidence and credibility across all modern platforms. From a tweet to a tome, Ed is your man. A pleasure to work with and learn from.”
“Ed’s experience speaks for itself, but even though he’s been there and seen it all, he tackles every project with an energy and excitement of someone who is new to the game. He’s got a great knack for understanding complex materials and translating them into human language, whether for writing or as part of the process itself. Anyway, stop reading about him and go speak to him, you won’t regret it. ”