Victor

Brand Positioning, Tone of Voice and Comms

I worked closely with the Chief Marketing Officer to develop the brand positioning for Victor on-demand private jets.  Once agreed, I created new brand and tone of voice guidelines.  We ran workshops with the team to help everyone get on the same page and to help the brand speak more consistently. I continued to work with the brand to produce a range of comms, including brand video, app launch and print ads.