TT Electronics

Verbal Identity

 I worked with TT Electronics to review their communications and to help them develop a verbal identity that was flexible to work across the whole business - from engineers to senior management to the shop floor. This is very much a B2B proposition, with a lot of complex technical content. The challenge was to create a system that didn't dumb down the brand or communications but also made it accessible to a broader audience.

 I developed a tone of voice approach allowed the brand to dial the technical content up and down to meet the needs of specific audiences. This approach was then applied to the website, internal and external comms. [Working with Engine Group]