RNIB
Brand and Tone of Voice guidelines, Copywriting
As part of a rebrand of RNIB to bring it up-to-date for its 150th Anniversary, I was asked to develop the Tone of Voice guidelines. This was based on my experience writing for the brand over the last few years, including writing two annual reports and the 150th Anniversary Book, which told the story of RNIB from its inception to the present day.
