P&O Ferries

Brand & Verbal Identity

As part of a major brand refresh, I developed the P&O Ferries brand tone of voice to bring it up to date with the brand idea and new creative approach.  This work took the audit-develop-embed approach, with a far-reaching audit that looked at all aspects of the brand voice, from vocabulary to reading age. Applying the new tone of voice across all aspects of their brand, from advertising to FAQs, as well as working with the customer service team, helped the brand find a consistent and effective way of speaking to its many audiences. [Working with Engine Group]