Oyster Yachts

Tone of Voice & Brand copywriting

A couple of years ago, Oyster Yachts had gone into receivership. Taken on by new owner Richard Hadida, it has risen phoenix-like from the waves and has gone from strength to strength. Working closely with the marketing director over six months, I’ve developed a brand voice and tone of voice, along with messaging platforms for every aspect of the business. As a result, we have built a consistent and persuasive story that’s being told across every aspect of Oyster communications, from social media to the website and advertising. It’s a great example of where my experience in luxury cars has translated easily - not only in understanding the audience but also the brand, architecture and model positioning.