Nesta
Purpose Statement & Strapline Development
I worked with Nesta - The Innovation Foundation team to help them articulate their brand purpose and to create an external-facing strapline that captured the idea: Bold Ideas Change Lives. Our benchmark was the T-shirt test – how would you feel walking into a pub with the line on a T-shirt and explaining what the company does to people at the bar?
Project name development
Following the successful purpose and strapline development, I have continued to work with Nesta on various projects. I recently completed a naming brief for a series of new projects that will run over the next 10 years.
“Ed helped us turn a lot of research and insight about our organisation into a simple, meaningful narrative. Asking challenging questions and bringing an outsider’s view to the table, he cut through the noise and unpicked our DNA. He uses language emotively, and was able to reflect both the big picture and the subtle details, bringing a new energy to our brand. A pleasure to work with and would highly recommend. Thanks Ed!”