McLaren Supercars
Model naming & TV scriptwriting
Naming for new car – the client had worked with a brand consultancy to develop a naming architecture and names for a new model (confidential, not yet launched). I helped create a number of territories and names that were benchmarked against the idea of ‘What would Bruce do?’ I also worked on launch TV scripts for this new model. [Working with Piggy Lines @ Carnage & Milk Crate Club]
“Ed writes beautiful endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop.”