Kite Creative

Brand Narrative and Tone of Voice Development

I worked with Kite partner, Helen Gordon, to help create a brand narrative that reflects the difference they bring to design and build projects. This led to a new purpose statement:

“To design and build outstanding sustainable environments that spark emotions and have soul. Unique in character and resembling their users, each space encourages well-being and user experience.”

This was summed up in the new tagline: Precision. Creativity. Soul.

Commissioned by Odyssey Media Group