Gaggel
Brand strategy and positioning, brand identity, tone of voice and website
Gaggel is the future of insurance. Designed to revolutionise the way we protect everything from our mobile devices to our cars and homes. The brand had to demonstrate to VCs to demonstrate that it had a viable approach. Built on the central idea of 'Connected Cover' we created a postioning, visual and verbal identity that meant Gaggel was taken seriously by potential investors.
“I really enjoyed working with Ed in building the brand for Gaggel. As a start up in the archaic and slightly boring industry of Insurance, we really wanted to get the message across to the customers that we had a fresh and innovative approach. Ed brought that out in the style of communication and language used in our website and brand book. Whether you have a start-up or you what to rebrand an existing business, Ed is your man”