BRAC

Brand Territory & Strapline Development

 BRAC is a charity that helps people build the world they want to live in, starting at a local level, perfecting an approach and then scaling it. Starting in Bangladesh, BRAC now works around the developing world, from Afghanistan to Sierra Leone. I worked with the agency to develop brand narratives and straplines around a number of territories. [Working with M&C Saatchi World Services]