Bertazzoni

Brochure & Website Copywriting

Copywriting for Italian kitchen appliances – brochures and website copy for US and Europe for parent brand and La Germania. The challenge with this kind of project is to create clear water between different Series and models, without favouring one over another. (Much like working with car or yacht models.) There’s a deep level of detail involved that is challenging and satisfying to work with. [Commissioned by Pentagram]