Bentley Motors

Tone of Voice and CI guidelines, concept and copywriting, web, social, naming and experiential

I worked on a wide range of Bentley projects over four years, including creating comprehensive tone of voice guidelines, internal brand books on design DNA and history of the company; customer facing comms include website copy and range books for various models including Mulsanne and Flying Spur, eDM and various editions of a coffee table book - Pure Bentley. I also wrote the website copy for the launch of Bentayga and the new brand campaign #beextraordinary. Other projects included updating the Bentayga website to include the new diesel model, as well as expanding the CI guidelines on tone of voice and best practice for web and social media. Experiential concept and copy for Westfield and motorshows. Away from cars, I also wrote Bentley’s HR website. [Working with Keko London]