Audio Network
Brand Voice Development
Working with closely with strategic team and the Audio Network team, my brief was to create a brand voice with that sang. A voice with attitude. A voice that captured the creativity and belief in the brand. The tone was set by a manifesto:
"We believe in the kind of music you’d actually want to listen to, the kind that liberates you from the mundane and the ordinary. The kind of music that makes you want to laugh, cry, dance and make love all at the same time – whether it’s a symphonic opus, an indie shoegazer or a pounding beat. You know – that kind of music. Our kind of music."
This tone and attitude are now in use across the business, in communications and online, giving the brand a clear voice in a crowded market. [Working with Engine Group]
“Ed is an exceptional copywriter and was a key member of the creative team who worked on the brand refresh at audio network. Right from the off, Ed got to grips with the essence of the brand and its values and he was a pleasure to work with from start to finish. The tone of voice and brand personality workshops he ran were a vital part of the journey we went through as a team and they ensured the entire company were fully bought into the brand refresh. I hope I can join forces with Ed again on future brand projects and would fully recommend him.”