Atelier Ellis

Brand and Tone of Voice Development & Copywriting

I’ve worked closely with Cassandra Ellis to help her create the Atelier Ellis and Ellis Paint brands to reflect her quiet, thoughtful approach. As well as overseeing brand identity and design, I continue to work closely with her to present her philosophy and products in the right tone of voice as the business has expanded and developed to be an challenger decorative paint brand.

Based on the idea of helping people create homes they want to live in, rather than decorating for the sake of it, her ‘simple, useful and beautiful’ approach is making an increasing impact on the world of interiors. As her skills as a colourist grow, she is receiving significant coverage in the press and her colours are being widely used in homes, galleries and other commercial spaces.