Freelance copywriter in London

Find the right words, tone of voice and ideas to express your brand strategy and make your brand sing.

I’m Ed Prichard, a freelance copywriter in London. I’m here to help your brand communicate in the most powerful, appropriate and engaging way. You might be looking to create or refresh your brand strategy; find or fix your tone of voice; or you might need persuasive copywriting and big ideas that work across multiple media. Whatever your copywriting needs, I make every word count.

My experience and expertise as a copywriter sit at the sweet spot where brand consultancy and communications meet. I’m a good listener and quick to understand your business, brand, creative and tone of voice issues. I can offer an objective point of view of your brand, its personality tone of voice and how it all translates into effective copy and communications.

Taking these insights, I can help you fine tune your brand story and help you tell persuasive, memorable stories through big, engaging ideas that flex seamlessly across multiple touchpoints.

My work falls into three areas:

COPYWRITING

Everything I do is focused on words. Working as a freelance copywriter in London, I’ve written for start-ups and multinational brands and everything in between. Working across every medium from brief to concept and execution, I bring strong storytelling skills to brands and create big idea-driven integrated campaigns that offer a real return on imagination. At the heart of this is a consistent track-record as a freelance copywriter and creative director working in agencies and with my own clients. See what I do here >>

BRAND STRATEGY

I create joined-up thinking for brands. And I’ve helped many businesses and organisations clarify, codify and communicate their brand strategy, mission, vision, values and purpose, personality and tone of voice. Brands are complex but the trick is to unpack and simplify them without dumbing them down. Creating detailed, useful and usable guidelines brings everything together, making rolling your brand out internally and to the wider world much more effective. You can also trust me as brand guardian to help you keep your brand and verbal identity consistent through persuasive messaging and memorable campaigns. Discover more >>

TONE OF VOICE

Creating and establishing a consistent tone of voice for brands is to all my work. With many years’ experience as Head of Verbal Identity and copywriting in a well-regarded London brand consultancy, I know how to develop and deploy the right brand name, tone of voice and messaging for your brand. A strong, simple and easy to use tone of voice, rooted in your brand, can help your entire organisation communicate more clearly and effectively at every touchpoint.

Read more about my approach >>

These are some recent copywriting and brand projects I’ve worked on. You can see more in my portfolio or get in touch here.