Brand Consultancy & Copywriter London
Discover your golden thread: joined–up thinking for brands
I work with brands to help them reveal their purpose, tone of voice and the stories they need to tell to engage their customers.
As a brand consultant and copywriter based in London, I work with brands of all stripes—from multinationals to start–ups. Whether you need help with refreshing or creating your brand strategy, building a tone of voice that stands out, or solid strategic copywriting, brand naming and messaging, I can help.
My approach is founded on many years of big agency experience as a copywriter, creative director and head of verbal identity, as well as over 15 years working closely with clients and their brands as a brand consultant.
If you’d like to find our more or discuss a project, please get in touch to book a free, no obligation call.
What I do
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Robust, long-lived brand positioning starts from the inside out.
There’s a truth at the heart of every brand that often needs to be teased out – this golden thread joins up everything. Once it’s revealed, I use this to weave together a compelling and lasting brand strategy.
From your raison d’être or purpose to your vision, values, personality and tone of voice, it all starts with getting under the skin of your brand. I ask a lot of questions and, more importantly, listen.
Clients tell me I’m a good listener and quick to understand what is most important to their brand. The trick is to unpack and simplify your brand without dumbing it down.
Once your why, who and how is clear, I will bring it to life in logical, useful and usable guidelines that capture the magic. This makes rolling your brand out, both internally and to the wider world, much simpler and more effective.
As your brand guardian, I’m here to help you keep your brand and tone of voice consistent internally and externally through persuasive messaging.
Explore my approach to finding a brand’s golden thread and brand strategy projects >>
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How can a brand always express itself lucidly and consistently at every touchpoint?
With over 30 years’ experience as a copywriter and tone of voice consultant, including five years as Head of Verbal Identity in an award-winning London brand consultancy, I can help.
Taking the golden thread of your brand strategy and rooting it in your who, what and how, I will define or refine your brand’s tone of voice.
Through simple, clear and easy-to-use tone of voice guides, I can help everyone in your organisation communicate more effectively and consistently on brand, with each other and with your customers.
Discover more about my approach and how you can find brand voice here >>
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Words can be slippery. But I know how to wrangle them to work hard for you and your brand.
I’ve worked with hundreds of different brands across all sorts of sectors, as a freelance copywriter London and creative director in independent and international agencies, and with my own clients.
And I’ve written for everyone from three-men–and-a-dog start-ups (literally) to multinationals and everything in between. I bring strong storytelling skills to your brand. And I can help create big idea-driven campaigns across different media that deliver a real return on imagination, persuading people to engage more deeply with your brand.
Read more about my approach and the clients I’ve worked with here. >>
Who I’ve worked with
What they say
“Ed grasped the rebrand perfectly with a process that was effortless. The result will take us forward with the clarity and exuberance our business deserves.”
Darren Fell, CEO and Founder, Crunch
"Morgan is a traditional company with a long history, so we called on an expert from outside the company to help define our messaging in a clear and engaging way. Ed was that expert. His approach to immersing himself in Morgan was spot on. He totally understood us from the start and helped us define a structured message and a film script that had a profound effect. I look forward to working with him again."
Matt Jennings Videographer, Morgan Motor Company
“We’ve been really happy with the level of thinking and support Ed has brought to the project. He has been fantastic to work with and brought great intelligence to the development of the brand.”
Nic Hamilton, Senior Content Lead, Ordnance Survey
Ed is a good listener, brought a sense of humour and a lightness of touch which was much appreciated and he delivered on time and within budget. Def recommend him.
Helen Black, Partner, Creative People
“We brought Ed in to help us redefine our brand position and align our messaging with the new brand. He's helped us cut through the noise and really pin down what is important to us.”
Julian Dixon, CEO & Founder, Napier AI
“Ed writes beautiful endlessly flowing words. If I had to sum up his unique offering, it would be his chameleon-like ability to find the brand voice and write in an absolutely authentic tone. Most importantly, he always writes copy I want to read to the last full stop.”
Piggy Lines, CCO BMW/The Game
"Ed has an incredible talent for capturing a brand's voice. He took the time to understand our brand and personality, then translated it perfectly into our website copy. It feels authentically 'us’ and we've already received some amazing feedback from our clients. I'd highly recommend Ed. "
Tanya Baker, Founder. Tanya Baker & Co
“Ed is a great listener. He quickly extracted value from simple conversations across the business and articulated them into our brand proposition and tone of voice.”
Dan Northover, Chief Marketing Officer, Victor